InhouseFor tailors

For bespoke & made-to-measure houses

We help tailors grow.

Not a web shop. The part of your business that gets you asked for, keeps the clients you have already won, and then reaches further — built by people who have spent twenty years inside this trade rather than looking at it from outside.

Free. The same checks we ran on every house we measured. Nothing is saved. Then book a meeting to go through it.

The audit, on your site

Audit your site. Then book the meeting.

Type your address. We fetch your homepage once, run the checks that matter from the audit above, and put each result next to the houses we measured. Nothing is saved and nobody is told you looked.

How it works for a client

One client, from the first click to the second suit.

  1. A client finds you at eleven at night. And books a fitting.
  2. Before they walk in, they shortlist the cloth.
  3. You get the brief, not a voicemail.
  4. Once a month, they hear from you.
  5. Years later, they come back to you.

Illustrative: the house, names, days and times are examples. Skip the film ↓

01 — The Tailoring Web Audit

We measured the websites of — tailoring houses.

Not a survey and not an opinion. We fetched every homepage and recorded only what can be measured off the markup. Here is what we found, with the method and its limits stated in full.

02 — What it costs you

It is almost never the tailoring.

Houses that cut beautifully still go quiet. In every one we have looked at, it comes back to the same three things.

03 — The path

Sales first. Then retention. Then growth.

In that order, and the order is the whole point: reach put in front of a house that cannot convert is money set on fire. Every step below is a thing we would actually do, with when it happens. —

Why houses pay more for us

Built in 30 days. Not months.

No season-long build and no chasing us. Your site is live within 30 days, and you are never left waiting on us after that.

Day 1The call Day 3Photos & words in Day 8First look Day 14Your changes Day 21Booking in Day 30Live
Live

01

We answer straight away.

A message to us is read by the people building your site, not a ticket queue. You hear back straight away, not in days.

02

Changes are part of it.

Want the cloth first, a new photograph, a different word? Tell us and we make it with you. Nobody sends you a quote for a sentence.

03

We ship fast, and keep shipping.

Live in 30 days, then kept current every month. The site you launch is the start of the work, not the end of the invoice.

Where to start

Three ways in. The shopfront is the one the others point at.

Start with the shopfront, because everything else sends people to it. Add the rest when it is paying for itself. Tap any of the three to read what is actually in it. Priced on the call, once we have seen your books and your site.

Social media, run for you

Your workroom is the content. We run the rest.

  1. Every month starts with a plan.
  2. We film in your workroom, not a stock atelier.
  3. We cut it to a format that holds a scroll.
  4. It goes out on time, every week.
  5. And once a month, you see what it brought in.

Illustrative: posts, times and the report’s layout are examples. No results are claimed. Skip the film ↓

05 — Working, in this page

You are reading a sales pitch. Here is the software.

Four of the things on the menu, running here rather than described. Click them. Nothing below is a screenshot or a video.

06 — How it runs

Live in 30 days. The book follows.

The site does not wait for the cloth. It is live within 30 days, and the photographed books arrive on it as the studio finishes them — the physical step none of the five website emails you got this week can do.

    07 — Who you would be working with

    Two people. One trade, one workshop.

    Small on purpose. You will not be handed to an account manager, because there isn’t one.

    Twenty years in the trade

    The cloth and the trade

    Two decades in tailoring and fabric, running a wholesale cloth business out of Hong Kong and Sydney. Knows which cloth sells, what a swatch book costs to ship, how a trunk show is actually run, and why your client has never heard of the cloth on your shelf.

    • —Takes the calls, and will tell you on the first one if there is nothing here for you.
    • —Runs the Hong Kong studio that photographs and specifies the cloth.
    • —Cuts and cards the physical swatch packs. That is a real workshop, not a supplier.

    Builds the technology

    The software

    Builds and runs the software: cloth libraries, shopfronts, client portals, order and invoicing systems, rendering pipelines, lookbooks, automations. Working software rather than slide decks — the audit above, the demonstrations below and the house we built are all ours.

    • —A client, order and invoicing portal already running live for a fabric business.
    • —The rendering pipeline that puts cloth onto figures without a photoshoot.
    • —Everything you can click on this page.

    Book a meeting

    Fifteen minutes, and it is a consult, not a pitch.

    We would rather find out on the call that this is not for you than three weeks into it. There is no deck.

    What the fifteen minutes are

    Then, the meeting

    Bring your audit. We’ll show you a finished house.

    We go through your results line by line, then show you a complete house we built to this standard — its cloth, its booking, its client from first click to second suit — so you can see what yours becomes. It is not on this page, on purpose.

    Audit my site Book a meeting